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Service Quality And Productivity Management (Winning in Service Markets, Band 12) - Softcover

Buch 12 von 13: Winning in Service Markets

Wirtz, Jochen

 
9781944659424: Service Quality And Productivity Management (Winning in Service Markets, Band 12)
Softcover
ISBN 10: 1944659420 ISBN 13: 9781944659424
Verlag: WS PROFESSIONAL, 2017

Inhaltsangabe

The relationship between productivity and customer satisfaction is complex. Service Quality and Productivity Management describes that the quality and productivity are twin paths in creating value for both customers and organizations. This book describes how to improve service quality and productivity, and discusses how to use key tools (including customer feedback systems) to achieve this. This book is the 12th volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world. The e-version of this book is not available for purchase at our website but can be purchased through Amazon and Kobo.

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Verlag
WS PROFESSIONAL
Erscheinungsdatum
2017
Sprache
Englisch
ISBN 10 
1944659420
ISBN 13 
9781944659424
Einband
Taschenbuch
Anzahl der Seiten
78
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
GPSR Kontakt
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Deutschland