Have you ever dreamt of starting your own business and living life on your terms?
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Are you a current business owner who struggles to identify your customers and deliver true world-class value?
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Do you want to build your hobby business into a fully-fledged venture that will help you build the life you deserve?
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The same book adopted for college-level entrepreneurship course material!
Sourced from over twenty years of firsthand experience working with entrepreneurs, new ventures, and high-growth startups, author Ken Colwell, PHD, MBA has the answers.
In his comprehensive Starting a Business QuickStart Guide, Ken Colwell concisely presents the core fundamentals that all new entrepreneurs need to know to get started, find success, and live the life of their dreams.
Business and entrepreneurship students, small business owners, managers, and soon-to-be entrepreneurs will all find a wealth of value within the pages of the Starting a Business QuickStart Guide.
From the very first steps conceptualizing your venture to winning your first customers, delivering value, and turning a profit, this book acts as an invaluable blueprint for your path to entrepreneurial success. Colwell’s clear voice, extensive experience, and easy-to-understand presentation come together to make this book a must-have resource in the library of every budding entrepreneur!
Makes a Great Gift for an Entrepreneur in Your Life!
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KEN COLWELL PHD, MBA is a seasoned strategic and operational leader with extensive experience working within entrepreneurial ecosystems and interacting with relevant private and public sector stakeholders at all levels in order to accomplish objectives. He has consulted for hundreds of start-up ventures and is the principal of Innovative Growth Advisors. Dr. Colwell is currently dean of the School of Business at Central Connecticut State University. He was previously dean of the School of Business, Public Administration and Information Sciences at Long Island University-Brooklyn. Prior to taking his current decanal post, he was director of entrepreneurship programs at the University of Miami School of Business Administration and a professor of strategy and entrepreneurship at Drexel University. Dr. Colwell holds a PhD in strategic management from the University of Oregon and an MBA from San Francisco State University. He has taught strategic management, entrepreneurship, new venture planning, and entrepreneurial consulting at the undergraduate, graduate, and executive levels.
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