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Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management - Softcover

Rajagopal

 
9781947441149: Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management
Softcover
ISBN 10: 1947441140 ISBN 13: 9781947441149
Verlag: Business Expert Press, 2018

Inhaltsangabe

This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.

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Über die Autorin bzw. den Autor

Dr. Rajagopal is Distinguished Professor of Marketing at EGADE Business School of Tecnologico de Monterrey, Mexico and Visiting Professor at Boston University, Boston, Massachusetts. He has to his credit several books and research papers published in refereed international journals. Dr. Rajagopal has been conferred the Overseas Indian Award (Pravasi Bhartiya Samman Award) in 2023 for outstanding contribution in the field of Education. This is the highest honor conferred by the President of India in acknowledgement of the outstanding achievement in the field of Education in India and overseas destinations.

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Verlag
Business Expert Press
Erscheinungsdatum
2018
Sprache
Englisch
ISBN 10 
1947441140
ISBN 13 
9781947441149
Einband
Taschenbuch
Anzahl der Seiten
198
Kontakt zum Hersteller
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Verantwortliche Person
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