You’ve successfully published and launched your book…
But then, crickets…
Are readers bored with your posts?
Do they hate your book?
No! Chances are your readers aren’t yet aware that your book exists! Shelf Life: A Field Guide to Long-Term Author Success is an essential companion for authors looking to sustain and grow their book’s success long after the launch. Packed with actionable strategies, this guide walks you through the often-overlooked steps of post-publishing marketing, from engaging readers through social media and email campaigns to securing book reviews, organizing book tours, and leveraging partnerships with bookstores, libraries, and book clubs.
Whether you’re a debut author or a seasoned writer, Shelf Life empowers you to navigate the evolving world of book marketing with confidence and creativity. Learn how to build a loyal readership, maintain visibility, and give your book the shelf life it deserves.
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Deborah Kevin is the founder of Highlander Press, host of the STORYTELLHER podcast, and an unapologetic disruptor of the status quo. A proud alum of Stanford University's Creative Writing Program (novel emphasis) and holder of a master's degree in publishing from Western Colorado University, Debby combines literary craft with publishing savvy. She formerly served as an editor for Little Patuxent Review, and her graduate projects included the UnMasked Anthology and a republishing of Bram Stoker's The Jewel of Seven Stars.An adventurer at heart, Debby has trekked the Camino de Santiago and loves exploring the world with her family. A magic believer, French Press coffee enthusiast, and master of irreverent humor, she's passionate about elevating women's voices, challenging outdated systems, and helping changemakers share the stories that shape a better world.
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