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The Nursery Rhyme Conundrum: The biases and blind spots that harm our marketing decisions - Softcover

Jackson, Roger; Holmes, Tim

 
9781970749038: The Nursery Rhyme Conundrum: The biases and blind spots that harm our marketing decisions
Softcover
ISBN 10: 1970749032 ISBN 13: 9781970749038
Verlag: Roger Jackson & Dr. Tim Holmes, 2025

Inhaltsangabe

Sorry. Your own brain is one of your biggest marketing problems. We marketers and business owners love to analyse how our customer make irrational decisions - but ignore the scary fact that we ourselves are just as flawed. This isn't another how-to. It's a revealing look at the science proven biases and mental blind spots that sabotage our work ¿ Why you can't objectively judge your own ideas ¿ How groupthink and tribal loyalty steer you wrong ¿ The uncomfortable truth about "myside" bias ¿ Why AI may be making bad thinking worse This book won't be a comforting read. But it will make you a better marketer.

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Verlag
Roger Jackson & Dr. Tim Holmes
Erscheinungsdatum
2025
Sprache
Englisch
ISBN 10 
1970749032
ISBN 13 
9781970749038
Einband
Taschenbuch
Anzahl der Seiten
194
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland

Weitere beliebte Ausgaben desselben Titels

9781970749908: The Nursery Rhyme Conundrum: The biases and blind spots that harm our marketing decisions

Vorgestellte Ausgabe

ISBN 10:  1970749903 ISBN 13:  9781970749908
Verlag: Roger Jackson & Dr. Tim Holmes, 2025
Hardcover