Empirical Perspectives of Celebrity Endorsements - Softcover

Roy, Dr Kisholoy

 
9781982934323: Empirical Perspectives of Celebrity Endorsements
Softcover
ISBN 10: 1982934328 ISBN 13: 9781982934323
Verlag: Independently published, 2018

Inhaltsangabe

This book titled Empirical Perspectives of Celebrity Endorsements is a collection of some of the best empirical research papers that i have developed for over a decade in the area of celebrity endorsements. This book starts off with the introduction to the subject of celebrity endorsements which is extremely relevant and interesting in contemporary era since a lot of paradigm shifts and emerging practices have come to the fore in the last couple of years in the business of brands and brand communication. This book mainly emphasizes on celebrity endorsements across product categories and their respective contributions in terms of effects and impacts. The book signs off with two crucial chapters in the form of research papers – one on how the effects of endorsements and endorser types differ/do not differ across product categories and the consumer perceptions regarding outcomes of celebrity endorsements in general.This is book is entirely research based and hence any research scholar working in this area will stand to gain good amount of fodder to seek direction and further his research in the domain of celebrity endorsements.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Independently published
Erscheinungsdatum
2018
Sprache
Englisch
ISBN 10 
1982934328
ISBN 13 
9781982934323
Einband
Taschenbuch
Anzahl der Seiten
195
Kontakt zum Hersteller
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