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Multivariate Analysis for Strategic Decisions: Collected Articles of a Marketing Statistician - Softcover

Lieberman, Michael D

 
9781985206267: Multivariate Analysis for Strategic Decisions: Collected Articles of a Marketing Statistician
Softcover
ISBN 10: 1985206269 ISBN 13: 9781985206267
Verlag: CreateSpace Independent Publishing Platform, 2018

Inhaltsangabe

For over 30 years, Michael Lieberman has wielded his statistical expertise like a paintbrush, framing problems and setting in motion the process that connects producers, customers, and end users to marketers through data. This information serves to identify and define marketing opportunities and challenges, enhancing the understanding of marketing as a dynamic process. When making strategic decisions, it is often best to begin with the end in mind: What should the client ultimately hold in their hands?

This volume presents a collection of methodologies grounded in statistical analysis and inference, designed to tackle strategic marketing challenges. It explores how to define consumer choice motives, forecast optimal pricing, visually illustrate key marketing problems, and engage with the broader discourse in marketing, research, and strategic consulting.

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Verlag
CreateSpace Independent Publishing Platform
Erscheinungsdatum
2018
Sprache
Englisch
ISBN 10 
1985206269
ISBN 13 
9781985206267
Einband
Taschenbuch
Anzahl der Seiten
283
Kontakt zum Hersteller
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