Mastering Google AdWords: Step-by-Step Instructions for Advertising Your Business (Including Google Analytics) - Softcover

Gray, Noah

Softcover

ISBN 10: 1989711006 ISBN 13: 9781989711002

Verlag: Pluto King Publishing, 2018

Inhaltsangabe

Let’s face it, Google Adwords is a powerful tool for generating revenue. This book provides step by step guidance to mastering Google Adwords. Take a look at the Table of Contents below and you will see that this book stands out from the rest. Table of Contents: Chapter 1 – What Is Google AdWords? Chapter 2 – How Google AdWords Works Chapter 3 – Pros and Cons of Google AdWords Chapter 4 – Key Parts of a Google AdWords Listing Chapter 5 – How to Sign Up and Set Up Payments Chapter 6 – Adjusting Access Levels Chapter 7 – Linking Accounts Chapter 8 – Choosing Keywords Chapter 9 – Keyword Matches Chapter 10 – Setting Up Ad Groups Chapter 11 – Types of Campaigns and Their Goals Chapter 12 – Starting a Campaign Chapter 13 – Getting Your Ad Groups Prepared Chapter 14 – Creating Your Ads Chapter 15 – How to Write the Best Ads Chapter 16 – Requirements of Your AdWords Ad Chapter 17 – Targeting Specific Geographic Spaces Chapter 18 – Linking to Google Maps Chapter 19 – Targeting Specific Demographics Chapter 20 – Creating Audiences Chapter 21 – Using the Keyword Planner Chapter 22 – Reviewing Your Landing Pages Chapter 23 – Ad Preview and Diagnosis Chapter 24 – Establishing Ad Extensions Chapter 25 – Automatic Ad Extensions Chapter 26 – Preparing a Call-Only Ad (and Using Forwarding Numbers) Chapter 27 – Bidding Options and How to Set Values Chapter 28 – How Are the Order and Cost Determined? Chapter 29 – The Quality Score and How to Improve It Chapter 30 – Conversion Tracking Chapter 31 – Policies for the Use of Keywords and Ad Content Chapter 32 – Copyright or Trademark Authentication Chapter 33 – Using the Search Network Chapter 34 – Using the Display Network Chapter 35 – Running a Display Campaign Chapter 36 – Running a Shopping Campaign Chapter 37 – Creating a Video Campaign Chapter 38 – Universal App Campaign Chapter 39 – The Express Platform Chapter 40 – Working With Salesforce Chapter 41 – Creating Automated Rules Chapter 42 – Content Exclusions Chapter 43 – A/B Testing Chapter 44 – Checking Analytics (and Linking Google Analytics) Chapter 45 – Finding Special AdWords Deals Chapter 46 – Cancelling AdWords For a valuable experience, order your copy today.

Details zur Ausgabe

• Verlag: Pluto King Publishing
• Erscheinungsdatum: 2018
• Sprache: Englisch
• ISBN 10: 1989711006
• ISBN 13: 9781989711002
• Einband: Taschenbuch
• Anzahl der Seiten: 322
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Deutschland