Advertising: Digital Lab (Digital Lab S., Band 2) - Hardcover

Kerr, Joe

 
9782880465575: Advertising: Digital Lab (Digital Lab S., Band 2)
Hardcover
ISBN 10: 2880465575 ISBN 13: 9782880465575
Verlag: Rotovision, 2002

Inhaltsangabe

Design for advertising is huge. This book takes a look at leading advertising campaigns from around the world and the design that has made them so successful. From print to screen-based, projects are diverse in terms of both scale and budget. The author devotes a chapter to each project with comments from designers, clients, repro houses and printers. Approximately 10 projects are featured, showing the process of design from original brief to finished product.

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Über die Autorin bzw. den Autor

Joe Kerr is the senior Tutor of History & Theory at University College, London. He has acted as Chairman and Speaker at various panels and lectures including those for the Royal Institute of British Architects and Channel 4. He regularly contributes to BBC Radio programmes and has authored an established list of art and architecture conference papers and articles.

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Verlag
Rotovision
Erscheinungsdatum
2002
Sprache
Englisch
ISBN 10 
2880465575
ISBN 13 
9782880465575
Einband
Gebundene Ausgabe
Anzahl der Seiten
160
Kontakt zum Hersteller
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Verantwortliche Person
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