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What is Packaging Design (Essential Design Handbooks S.) - Hardcover

Buch 4 von 11: Essential Design Handbooks

Calver, Giles

 
9782880466183: What is Packaging Design (Essential Design Handbooks S.)
Hardcover
ISBN 10: 2880466180 ISBN 13: 9782880466183
Verlag: RotoVision, 2004

Inhaltsangabe

"A thoughtful and thorough book with some inspiring work -- great for students and anyone taking their first steps into the world of packaging."
Grafik



This is a highly visual, compact-format sourcebook, packed with top international packaging designersÆ contemporary work, accompanied by essays on the surrounding issues.
What Is Packaging Design? lays the foundations and professional guidelines for best practice when designing contemporary packaging. It opens with several short essays which define good packaging design and the issues faced by designers in this field. Design basics such as format, layout and typography are explored within the context of packaging design, taking into account genre-specific elements such as product information, branding, marketing and legislation.

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Über die Autorin bzw. den Autor

Giles Calver is the co-founder, design strategist and Managing Director of Lippa Pearce Design. Giles previously worked for Ogilvy & Mather Direct and DMB&B Direct before forming Lippa Pearce. Giles currently works with a broad range of clients developing brand and communication strategies. He is also the author of the RotoVision book Retail Graphics. He lives and works in London.

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Verlag
RotoVision
Erscheinungsdatum
2004
Sprache
Englisch
ISBN 10 
2880466180
ISBN 13 
9782880466183
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
256
Kontakt zum Hersteller
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Verantwortliche Person
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