Retail Graphics (Pro Graphics) - Hardcover

Calver, Giles

Hardcover

ISBN 10: 2880466210 ISBN 13: 9782880466213

Verlag: Rotovision, 2001

Inhaltsangabe

Increasingly, retail graphics are being exploited to answer the diverse needs of consumers who are either looking for a fast, time-saving shop or a more relaxed entertaining experience. This book explores the role of graphics in retail from a global perspective, illustrating the generic issues to the specific. It defines the different graphics functions (direction, information, segmentation, emotion, brand and offer) and looks at the factors addressed when designing each. A combination of stimulating, exciting images and practical, thought-provoking text - a valuable reference book for graphic/interior designers, retailers, architects and students

Über diesen Titel

Über die Autorin bzw. den Autor

Giles Calver is the Managing Director of the highly acclaimed design company, Lippa Pearce. He has headed numerous design projects and through his retail and graphics expertise has increased the fortunes of many leading companies.

Details zur Ausgabe

• Verlag: Rotovision
• Erscheinungsdatum: 2001
• Sprache: Englisch
• ISBN 10: 2880466210
• ISBN 13: 9782880466213
• Einband: Gebundene Ausgabe
• Auflage: 1
• Anzahl der Seiten: 160
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar