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Retail Desire: Design, Display... & The Visual Merchandiser: Design, Display and the Art of the Visual Merchandiser - Hardcover

Tucker, Johnny

 
9782880467296: Retail Desire: Design, Display... & The Visual Merchandiser: Design, Display and the Art of the Visual Merchandiser
Hardcover
ISBN 10: 2880467292 ISBN 13: 9782880467296
Verlag: RotoVision, 2003

Inhaltsangabe

Visual merchandising is at the heart of retail design - the fine art of persuasion. Window dressing is now only a small part of display and visual merchandising, which encompasses the in-store 3D environment, graphics, audiovisual media and point-of-purchase material - all the way to the store as total embodiment of the brand.
From an icicle window display made of resin to bespoke acid-colored glass shelving; from one small figurine as a display to actors playing football in "live windows," visual merchandising is always breaking new molds in style, lighting and use of materials.
By contrasting different international approaches to visual merchandising, this industry insider's view reveals the disparate ways in which retailers chase and stimulate that elusive X-factor that pushes customers towards a purchase: Retail Desire.

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Über die Autorin bzw. den Autor

Jonathan Tucker is editor of RED (Retail Equipment and Design) magazine and acts as a consultant for clients such as Virgin Atlantic and major London retailer, Selfridges.

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Verlag
RotoVision
Erscheinungsdatum
2003
Sprache
Englisch
ISBN 10 
2880467292
ISBN 13 
9782880467296
Einband
Gebundene Ausgabe
Anzahl der Seiten
160
Kontakt zum Hersteller
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Verantwortliche Person
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