Create Impact with Type, Image and Color - Softcover

Knight, Carolyn; Glaser, Jessica

 
9782940361779: Create Impact with Type, Image and Color
Softcover
ISBN 10: 2940361770 ISBN 13: 9782940361779
Verlag: RotoVision, 2007

Inhaltsangabe

Discover the secrets of communication for good graphic design

Being able to communicate effectively and persuasively through the mediums of visual and verbal methods is a fundamental concept of design.

Create Impact with Type, Image and Color breaks down the specifics of the different levels of communication into what grabs attention first, what is accessed next and what, on various levels, follows on. Through case studies and practical exercises, it looks at the basic principles of design, as well as essential design considerations and the importance of aesthetics, providing a complete overview of all areas of communication.

Through inspiring examples, it investigates the ways in which information is received by its audience within a variety of print and screen contexts, and the practical exercises allow the reader to develop what they have learnt. All of this serves to provide the designer with the methodology and the practice to design for maximum effect.

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Über die Autorin bzw. den Autor

Carolyn Knight and Jessica Glaser are partners at the UK firm Bright Pink that serves clients in industries including textile, healthcare and non-profit. Both authors currently lecture at The University of Wolverhampton's School of Art and Design. They have also authored Rockport's successful Layout: Making it Fit. Both live in Stafford, UK.

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Verlag
RotoVision
Erscheinungsdatum
2007
Sprache
Englisch
ISBN 10 
2940361770
ISBN 13 
9782940361779
Einband
Taschenbuch
Anzahl der Seiten
160
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Verantwortliche Person
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