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Book by Baldwin Jonathan Davis Melissa
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'This visually-oriented and pleasantly designed textbook offers a comprehensive introduction to the world of branding ... The book features a wealth of practical tips ... It should prove indispensable tool for students of design and marketing, copywriters, brand strategists and marketeers.' Michael Weinzettl, Lurzer's Archive, vol. 2, 2006. 'A great introduction to the basics of modern branding with up-to-date and hugely relevant examples and case studies. A key text...' Kate Christman, University College Falmouth, UK. 'Great book - very well written - good format and layout. Incredibly useful and relevant to our course.' Leon Maurice, Northumbria University, UK. 'Very good book - very stimulating for students.' Chris McCleave, University of the West of England, UK.
Reseña del editor
This book explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding as well as the psychological theory behind impactful and successful brands. The text is supported by practical tips and exercises, as well as contemporary examples from some of the world's best-known brands and brand agencies.
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- VerlagAVA Publishing SA
- Erscheinungsdatum2006
- ISBN 10 2940373000
- ISBN 13 9782940373000
- EinbandTapa blanda
- SpracheEnglisch
- Anzahl der Seiten240
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More Than a Name: An Introduction to Branding
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More Than a Name : An Introduction to Branding
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ISBN 10: 2940373000
ISBN 13: 9782940373000
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More Than a Name : An Introduction to Branding
Verlag:
Bloomsbury Publishing Plc, 2006
ISBN 10: 2940373000
ISBN 13: 9782940373000
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Softcover
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
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More Than a Name: An Introduction to Branding
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More Than A Name: An Introduction to Branding
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Bloomsbury Publishing PLC, Switzerland, Lausanne, 2006
ISBN 10: 2940373000
ISBN 13: 9782940373000
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Paperback. Zustand: Very Good. This book explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding as well as the psychological theory behind impactful and successful brands. The text is supported by practical tips and exercises, as well as contemporary examples from some of the world's best-known brands and brand agencies. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bestandsnummer des Verkäufers GOR002369518
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More Than a Name. An introduction to branding
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4to. softcover. 240pp. index, colour illus. Very good, a few chips on cover. Bestandsnummer des Verkäufers 59525
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