More Than a Name: an Introduction to Branding (Required Reading Range) - Softcover

Davis, Melissa; Baldwin, Jonathan

Softcover

ISBN 10: 2940373000 ISBN 13: 9782940373000

Verlag: AVA Publishing SA, 2006

Inhaltsangabe

Book by Baldwin Jonathan Davis Melissa

Über diesen Titel

Críticas:

'This visually-oriented and pleasantly designed textbook offers a comprehensive introduction to the world of branding ... The book features a wealth of practical tips ... It should prove indispensable tool for students of design and marketing, copywriters, brand strategists and marketeers.' Michael Weinzettl, Lurzer's Archive, vol. 2, 2006. 'A great introduction to the basics of modern branding with up-to-date and hugely relevant examples and case studies. A key text...' Kate Christman, University College Falmouth, UK. 'Great book - very well written - good format and layout. Incredibly useful and relevant to our course.' Leon Maurice, Northumbria University, UK. 'Very good book - very stimulating for students.' Chris McCleave, University of the West of England, UK.

Reseña del editor:

This book explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding as well as the psychological theory behind impactful and successful brands. The text is supported by practical tips and exercises, as well as contemporary examples from some of the world's best-known brands and brand agencies.

Über diese Auflage

• Verlag: AVA Publishing SA
• Erscheinungsdatum: 2006
• ISBN 10: 2940373000
• ISBN 13: 9782940373000
• Einband: Tapa blanda
• Anzahl der Seiten: 240