Design Management: Managing Design Strategy, Process and Implementation (Required Reading Range) - Softcover

Best, Kathryn

Softcover

ISBN 10: 2940373124 ISBN 13: 9782940373123

Verlag: AVA Publishing SA, 2006

Inhaltsangabe

This book leads the reader through the strategy, process and implementation of design management via an exploration of the required skills, theory and practice of each. It includes case studies and interviews from leading professionals and corporations that have been carefully selected to demonstrate the knowledge in action.

Über diesen Titel

Über die Autorin bzw. den Autor

Kathryn Best is an author, speaker and entrepreneur, with more than twenty years of progressive experience in academia, architecture and design consultancy. Kathryn provides foresight and insight on the power and value of design as an enabler of positive change in business and society. She has worked extensively in Europe, Asia, and the Americas, coaching and inspiring students and professionals at universities, conferences, design centers and government organizations. Her experience includes professional engagements with HOK, RTKL, WATG, Wolff Olins, Starbucks and Orange, and academic lectureships / professorship in higher education institutions such as Inholland University of Applied Sciences, University for the Creative Arts, the Royal College of Art and Fachhochschule Salzburg. Kathryn is a Fellow of the Royal Society for the Arts (FRSA).
www.kathrynbest.com

Von der hinteren Coverseite

Design Management (the management of design strategies, processes and projects) is an intricate subject. As the role of design in the world continues to broaden, organisations are increasingly viewing design as being integral to their decision-making processes.

This book leads the student through the key knowledge, practice and skill areas of design management, focusing on the strategy, process and implementation involved in the management of design.

Opening with a contextual overview of the subject, this book then explores the stages involved in the application of design to business. Each topic is accompanied by key questions that get the reader to think about the issues raised, and professional case studies and interviews demonstrate the knowledge and practices described. Areas of key practical skills are outlined in order to bridge the gap between creativity management and academic theory, and professional practice.

Design Management (the management of design strategies, processes and projects) is an intricate subject. As the role of design in the world continues to broaden, organizations are increasingly viewing design as being integral to their decision-making processes.

This book will lead you through the key knowledge, practice and skill areas of design management, focusing on the strategy, process and implementation involved in the management of design.

Beginning with a contextual overview of the subject, Kathryn Best explores the stages involved in the application of design to business. Each topic is accompanied by key questions to help you develop your own insights into the issues raised, and professional case studies and interviews demonstrate the knowledge and practices described. Areas of key practical skills are outlined in order to bridge the gap between creativity management, academic theory and professional practice.

Details zur Ausgabe

• Verlag: AVA Publishing SA
• Erscheinungsdatum: 2006
• ISBN 10: 2940373124
• ISBN 13: 9782940373123
• Einband: Tapa blanda
• Sprache: Englisch
• Anzahl der Seiten: 192
• Kontakt zum Hersteller: Nicht verfügbar