Colour (Basics Design, Band 5) - Softcover

Ambrose, Gavin; Harris, Paul

Softcover

ISBN 10: 2940373310 ISBN 13: 9782940373314

Verlag: AVA Publishing SA, 2006

Inhaltsangabe

Basics Design: Colour explores the use of colour in graphic design. The book explores in depth what colours mean, their inherent associations and their cultural connotations. Building on this information, it then tackles how to control colour in a design in order to achieve a desired effect or fulfil a specific brief. Starting with the basic principles of colour – how light works, colour wheels, colour combinations and harmonies – the book builds on these principles and explains how the designer can accurately and intentionally control colour.

Colour, the book argues, is the most immediate form of non-verbal communication. Humans naturally react to colour; we have evolved with a certain innate understanding of it. Colour is used to represent thoughts and emotions in a way that no other element of design can. As such, colour is a vitally important part of a designer’s toolset.

Fully illustrated with examples from contemporary designers that push the envelope of colour in design, Basics Design: Colour constitutes a comprehensive discussion of the effective use of colour in graphic design.

Über diesen Titel

Über die Autorin bzw. den Autor

Gavin Ambrose achieved his Masters in Communications at Central St. Martins and is a tutor on both the Typographic and Information Design courses at the London College of Printing. He has written and designed several books on branding and packaging.

Paul Harris studied at the London College of Printing and has gone on to become a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused.

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The Basics Design series explores key areas of design through a series of case studies juxtaposed by key creastive 'basics'. Contemporary work is supported by concise descriptions, technical expansions and diagrammatic visualisations, enabling the reader to fully understand the work being discussed.

Basics Design: Colour explores the use of colour in graphic design. The book explores in depth what colours mean, their inherent associations and their cultural connotations. Building on this information, it then tackles how to control colour in a design in order to achieve a desired effect or fulfil a specific brief. Starting with the basic principles of colour how light works, colour wheels, colour combinations and harmonies the book builds on these principles and explains how the designer can accurately and intentionally control colour.

The Basics Design series also includes Format, Layout, Typography, Image, Print & Finish and Grids.

The Basics Design series explores key areas of design through a series of case studies juxtaposed by key creative 'basics'. Contemporary work is supported by concise descriptions, technical expansions and diagrammatic visualisations, enabling the reader to fully understand the work being discussed.

Basics Design: Colour explores the use of colour in graphic design. The book explores in depth what colours mean, their inherent associations and their cultural connotations. Building on this information, it then tackles how to control colour in a design in order to achieve a desired effect or fulfil a specific brief. Starting with the basic principles of colour how light works, colour wheels, colour combinations and harmonies the book builds on these principles and explains how the designer can accurately and intentionally control colour.

The Basics Design series also includes Format, Layout, Typography, Image, Print & Finish and Grids.

Details zur Ausgabe

• Verlag: AVA Publishing SA
• Erscheinungsdatum: 2006
• Sprache: Englisch
• ISBN 10: 2940373310
• ISBN 13: 9782940373314
• Einband: Taschenbuch
• Auflage: 1
• Anzahl der Seiten: 174
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar