Kiss & Sell, Redesigned & Rekissed: Writing for Advertising - Softcover

Sawyer, Robert

Softcover

ISBN 10: 2940373469 ISBN 13: 9782940373468

Verlag: AVA Publishing SA, 2006

Inhaltsangabe

Kiss & Sell: Writing for Advertising discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. Commentary, example and advice from leading players in the advertising world offer the aspiring professional important insight and meaningful guidance. Detailed explanations outline the aims of various work and how it was achieved.

As a copywriter, your job is not to amuse or entertain, but rather to sell products. By examining the campaigns here, youll see why writing copy is as much a craft as it is an art, and, along the way, you'll learn how to succeed in this glamorous but cutthroat industry.

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Über die Autorin bzw. den Autor

Robert Sawyer worked as a copywriter, copy supervisor and creative director for over 20 years, creating advertising for global companies such as Saatchi and Saatchi. He now consults as a strategist for design firms in New York and is also a published poet and playwright.

Von der hinteren Coverseite

Kiss & Sell: Writing for Advertising (redesigned & rekissed) is an exploration of all aspects of copywriting. The book discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. The text is supported by insightful interviews with leading practitioners and a wide variety of some of the most successful advertising copy ever produced. Kiss & Sell does not judge the work it uses to illustrate its various points. There are no right and wrong examples. Instead, the book helps students as well as professionals to distinguish between their tastes or preferences and an objective or critical reading of the examples.

Details zur Ausgabe

• Verlag: AVA Publishing SA
• Erscheinungsdatum: 2006
• Sprache: Englisch
• ISBN 10: 2940373469
• ISBN 13: 9782940373468
• Einband: Taschenbuch
• Auflage: 1
• Anzahl der Seiten: 184
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar