Verwandte Artikel zu Basics Advertising 01: Copywriting
Inhaltsangabe
This book highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images that occur within creative ad concepts. It contains numerous visual examples demonstrating the variety of work with which copywriters are involved, supported by in-depth discussion and analysis to help the reader understand why certain adverts work well.
Packed with practical exercises, as well as tips and guidance on how to generate ideas and think creatively, this book will help you to communicate effectively with your target audience - or indeed anyone!
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Über die Autorin bzw. den Autor
Rob Bowdery is a professional copywriter with 25 years' marketing and communications experience across many business sectors. Rob runs his own conceptual copywriting consultancy, Write Angle Creative Communication, where clients have included: the Advertising Standards Authority, Bovis Homes, Cadbury Schweppes, Eagle Star, English Heritage, the Environment Agency, Hilton Hotels, Microsoft, Philips Electronics, Yellow Pages and Zurich. Rob is also employed on a part-time basis as a Senior Lecturer in Advertising at the University of Gloucestershire.
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- VerlagBloomsbury 3PL
- Erscheinungsdatum2008
- ISBN 10 294037368X
- ISBN 13 9782940373680
- EinbandTapa blanda
- SpracheEnglisch
- Anzahl der Seiten178
- Kontakt zum HerstellerNicht verfügbar
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Copywriting: The Creative Process of Writing Text for Advertisements or Publicity Material (Basics Advertising)
ISBN 10: 294037368X
ISBN 13: 9782940373680
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Basics Advertising 01: Copywriting
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Bloomsbury Publishing PLC, Switzerland, Lausanne, 2008
ISBN 10: 294037368X
ISBN 13: 9782940373680
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Paperback. Zustand: Very Good. This title is the first in the "Basics Advertising" series, which follows on from the successful "The Fundamentals of Creative Advertising". It highlights the importance of being able to think both verbally and visually by conveying the idea that creative ad concepts, with their combination of words and images, often arise as a result of collaborative efforts between both the conceptual copywriter and designers or art director. Subjects covered include: how to generate ideas, improving and mastering your language skills and how to create effective advertising copy. The book also features a chapter on 'Advertising around the World', which highlights the increasing dominance of English as an international language of commerce and marketing. This title is suitable for first and second year undergraduate students of advertising and marketing courses, all students needing to understand the basic concepts of the discipline before moving into more specific areas of advertising, and practising conceptual copywriters. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bestandsnummer des Verkäufers GOR004636962
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Basics Advertising 01: Copywriting
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Paperback. Zustand: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Bestandsnummer des Verkäufers CHL8419113
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Basics Advertising 01: Copywriting
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Bloomsbury Publishing Plc, 2008
ISBN 10: 294037368X
ISBN 13: 9782940373680
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Basics Advertising 01: Copywriting
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Bloomsbury Publishing Plc, 2008
ISBN 10: 294037368X
ISBN 13: 9782940373680
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Basics Advertising 01: Copywriting
Verlag:
Bloomsbury Publishing Plc, 2008
ISBN 10: 294037368X
ISBN 13: 9782940373680
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Softcover
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
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Zustand: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Bestandsnummer des Verkäufers GRP69816031
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Basics Advertising 01: Copywriting
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Basics Advertising 01: Copywriting
Verlag:
Bloomsbury Publishing Plc, 2008
ISBN 10: 294037368X
ISBN 13: 9782940373680
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Softcover
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Bestandsnummer des Verkäufers GRP70758248
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