Basics Advertising 01: Copywriting - Softcover

Bowdery, Rob

 
9782940373680: Basics Advertising 01: Copywriting
Softcover
ISBN 10: 294037368X ISBN 13: 9782940373680
Verlag: Bloomsbury Publishing PLC, 2008

Inhaltsangabe

This book highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images that occur within creative ad concepts. It contains numerous visual examples demonstrating the variety of work with which copywriters are involved, supported by in-depth discussion and analysis to help the reader understand why certain adverts work well.

Packed with practical exercises, as well as tips and guidance on how to generate ideas and think creatively, this book will help you to communicate effectively with your target audience - or indeed anyone!

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Über die Autorin bzw. den Autor

Rob Bowdery is a professional copywriter with 25 years' marketing and communications experience across many business sectors. Rob runs his own conceptual copywriting consultancy, Write Angle Creative Communication, where clients have included: the Advertising Standards Authority, Bovis Homes, Cadbury Schweppes, Eagle Star, English Heritage, the Environment Agency, Hilton Hotels, Microsoft, Philips Electronics, Yellow Pages and Zurich. Rob is also employed on a part-time basis as a Senior Lecturer in Advertising at the University of Gloucestershire.

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Verlag
Bloomsbury Publishing PLC
Erscheinungsdatum
2008
Sprache
Englisch
ISBN 10 
294037368X
ISBN 13 
9782940373680
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
176
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Verantwortliche Person
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