Basics Graphic Design: Approach & Language looks at the initial stages of the design process and the vocabulary used on undergraduate design courses. Students are provided with the knowledge that will enable them to respond to a course and prepare for a career in graphic design. The book begins with an overview of various approaches to graphic design, as well as its inherent language. It goes on to look at methods for generating and developing ideas, research methods, and understanding what is meant by 'th
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Nigel Aono-Billson is a designer, educator and writer. Based in the UK, he has lectured extensively on undergraduate and postgraduate graphic design programmes in the UK, Europe and the USA. Since the early 1980s, he has worked extensively as a designer, both independently and for design companies. His work has been published in design journals, books and magazines, both nationally and internationally. Gavin Ambrose studied at Central St Martins and is a practising graphic designer. Current commercial practice includes clients from the arts sector, art galleries, publishers and advertising agencies. He is the co-author and designer of several books on branding, packaging and editorial design.
Basics Graphic Design: Approach & Language looks at the initial stages of the design process and the vocabulary used on undergraduate design courses. Students are provided with the knowledge that will enable them to respond to a course and prepare for a career in graphic design. The book begins with an overview of various approaches to graphic design, as well as its inherent language. It goes on to look at methods for generating and developing ideas, research methods, and understanding what is meant by 'th
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