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Inhaltsangabe
Using Type outlines the principles of typography and shows examples of historically important work as well as that of contemporary practice.
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Über die Autorin bzw. den Autor
Michael Harkins was a director with a successful graphic design company before returning to education to teach full-time. He is a passionate advocate of the development of typographic study within graphic design and is currently working towards a PhD at Central Saint Martins, London, researching contemporary processes of text typeface design. He has been invited to talk at conferences internationally and his work has also been published and exhibited internationally. Michael is is a Fellow of the Higher Education Academy and is course leader for MA Graphic Design at the University of Portsmouth, UK.
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The Basics Typography series from AVA Publishing's Academia imprint offers an essential introduction to the subject of typography and the key elements that underpin it. Detailed studies of classical and contemporary work are used to support basic theories, making this an essential introduction to typography in all its forms.
The second title in the series, Using Type, offers readers at entry a practical, working guide to the subject of typography, establishing sound knowledge and practice of the subject within a graphic design context.
Using Type contains examples of historically important work, as well as that of contemporary practice. It also contain examples of successful student work, demonstrating an empathetic understanding of the learning experience at these important stages in a student s development.The book's structure also follows the paths of consideration that a designer may employ whilst working through a specific project.
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