Basics Graphic Design 03: Idea Generation explores the many ways in which the designer can generate ideas and develop them into successful design solutions.
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Neil Leonard is an educator, graphic designer and author. As a freelancer, he has worked with a number of private clients and design agencies. As an educator, he has worked at several universities across the UK and taught print skills, typography, branding, web design, dissertation modules, and more. His research centres around collaboration, employability and inclusivity, and he has developed several initiatives that have helped bridge the gap between study and employment.
Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging.
He currently teaches the Graphic Design BA at the University of Brighton.
AVA Academia's Basics Graphic Design titles are designed to provide visual arts students and emerging practitioners with a theoretical and practical exploration of each of the fundamental topics within the discipline of graphic design. Packed with examples from students and professionals and fully illustrated with clear diagrams and inspiring imagery, they offer an essential exploration of the subject.
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