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Basics Graphic Design 03: Idea Generation - Softcover

Leonard, Neil; Ambrose, Gavin

 
9782940411818: Basics Graphic Design 03: Idea Generation

Inhaltsangabe

Basics Graphic Design 03: Idea Generation explores the many ways in which the designer can generate ideas and develop them into successful design solutions.

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Über die Autorinnen und Autoren

Neil Leonard is an educator, graphic designer and author. As a freelancer, he has worked with a number of private clients and design agencies. As an educator, he has worked at several universities across the UK and taught print skills, typography, branding, web design, dissertation modules, and more. His research centres around collaboration, employability and inclusivity, and he has developed several initiatives that have helped bridge the gap between study and employment.

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging.

He currently teaches the Graphic Design BA at the University of Brighton.

Von der hinteren Coverseite

AVA Academia's Basics Graphic Design titles are designed to provide visual arts students and emerging practitioners with a theoretical and practical exploration of each of the fundamental topics within the discipline of graphic design. Packed with examples from students and professionals and fully illustrated with clear diagrams and inspiring imagery, they offer an essential exploration of the subject.

Ideas are the basis of good design and generating, selecting and developing those ideas is fundamental to you as a practising graphic designer. Idea Generation will help you get started and will give you ideas for developing strategies to generate more ideas and a range of interesting, effective and relevant design solutions.

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