Basics Fashion Management 02: Fashion Promotion: Building a Brand Through Marketing and Communication - Softcover

Moore, Gwyneth

Softcover

ISBN 10: 2940411875 ISBN 13: 9782940411870

Verlag: Bloomsbury Visual Arts, 2012

Inhaltsangabe

Fashion Promotion fully examines what's required for a 21st century fashion brand to make its mark and stay visible in a shifting consumer landscape.

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Über die Autorin bzw. den Autor

Gwyneth Moore is a lecturer in Fashion Promotion at the University of South Wales, UK. She has worked for more than 15 years in the design, communications and media industries, managing a variety of campaigns that have included public relations, marketing, social media and design disciplines.

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AVA Academia s Basics Fashion Management titles are designed to provide visual arts students with a theoretical and practical exploration of each of the fundamental topics within the discipline of fashion management. Packed with examples from students and professionals and fully illustrated with inspiring imagery, they offer an essential exploration of the subject.

Basics Fashion Management: Fashion Promotion examines what s required for a twenty-first century fashion brand to make its mark and stay visible in a shifting consumer landscape. As the fashion customer becomes more knowledgeable, demanding and globally engaged than ever before, this title explores ways in which brands, from high street to high end, are engaging with customers, and embracing the growing digital opportunities to promote collections and brand stories.

Details zur Ausgabe

• Verlag: Bloomsbury Visual Arts
• Erscheinungsdatum: 2012
• Sprache: Englisch
• ISBN 10: 2940411875
• ISBN 13: 9782940411870
• Einband: Taschenbuch
• Anzahl der Seiten: 184
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: WordUnited GmbH; distribution@wordunited.com; ; Theodorstrasse 105; DUSSELDORF; 40472; Deutschland