Speechwriting in Theory and Practice (Rhetoric, Politics and Society) - Softcover

Kjeldsen, Jens E.; Kiewe, Amos; Lund, Marie; Barnholdt Hansen, Jette

Softcover

ISBN 10: 3030036847 ISBN 13: 9783030036843

Verlag: Palgrave Macmillan, 2019

Über diesen Titel

Críticas:

“This book will be worth a great deal to working communication professionals who want to build a philosophical, historical and rhetorical foundation beneath their career. They may do so―painlessly and pleasurably―by reading Speechwriting in Theory and Practice.” (David Murray, Executive Director, Professional Speechwriters Association)

“This book is the first comprehensive survey of speechwriting in both the United States and Europe. It engages the extant research and provides both theoretical knowledge and practical advice. Highly recommended for both academicians and those who write speeches for others.” (Martin J. Medhurst, Distinguished Professor of Rhetoric and Communication, Baylor University, USA)

“This book is a compelling and original plea for the importance of the classical art of speechwriting –even in times of social media and tweets. It is a book of deep and useful insights into the dark art of writing speeches for others. A rich source of American and – very important – European scholarship.” (Jaap de Jong, Professor of Journalism and New Media, Leiden University, The Netherlands)

 

Reseña del editor:

This book provides students, researchers, and practitioners of speechwriting with a unique insight in the theory, history, and practice of speechwriting. The combination of theory and practice with case studies from the United States and Europe makes this volume the first of its kind. The book offers an overview of the existing research and theory, analysing how speeches are written in political and public life, and paying attention to three central subjects of contemporary speechwriting: convincing characterization of the speaker, writing for the ear, and appealing with words to the eye. Chapters address the ethics and the functions of speechwriting in contemporary society and also deliver general instructions for the speechwriting process. This book is recommended reading for professional speechwriters wishing to expand their knowledge of the rhetorical and theoretical underpinnings of speechwriting, and enables students and aspiring speechwriters to gain an understanding of speechwriting as a profession.

Über diese Auflage

• Verlag: Palgrave Macmillan
• Erscheinungsdatum: 2019
• ISBN 10: 3030036847
• ISBN 13: 9783030036843
• Einband: Tapa blanda
• Auflage: 1
• Anzahl der Seiten: 212