The Digitization of Business in China: Exploring the Transformation from Manufacturing to a Digital Service Hub (Palgrave Macmillan Asian Business Series) - Softcover

Softcover

ISBN 10: 3030077136 ISBN 13: 9783030077136

Verlag: Palgrave Macmillan, 2019

Inhaltsangabe

One of the first of its kind, this book examines the digitalization of Chinese businesses both theoretically and practically. Taking a fresh and unique approach, the authors seek to adopt individual theories for each empirical case explored and investigate the dramatic digital transformation that Chinese firms have undergone in recent years. With a particular focus on social networks, the authors observe and analyze the way that digitized applications can interlink with financial systems, developing new capabilities that help to yield competitive advantage. Covering both small to medium sized enterprises (SMEs) and globally orientated multinational enterprises (MNEs), this book is a valuable resource for those researching Asian business, or international business more generally, as well as innovation and technology management.

Über diesen Titel

Über die Autorin bzw. den Autor

Young-Chan Kim is a Senior Lecturer at the University of Greenwich, UK. Having intensely researched China and the Asia Pacific region, he has co-authored and edited six books including Chinese Global Production Networks in the ASEAN (Springer, 2016) and China and Africa (Palgrave, 2017). Young-Chan has also written several articles for academic journals.

Pi-Chi Chen is a Lecturer at the University of Greenwich, UK. Her research interests include international business, strategy, multinational enterprises based in emerging markets, and regional innovation and development. She is co-author of US Firms’ Business Competence in the Taiwanese IT Industry (Springer, 2016).

Von der hinteren Coverseite

One of the first of its kind, this book examines the digitalization of Chinese businesses both theoretically and practically. Taking a fresh and unique approach, the authors seek to adopt individual theories for each empirical case explored and investigate the dramatic digital transformation that Chinese firms have undergone in recent years. With a particular focus on social networks, the authors observe and analyze the way that digitized applications can interlink with financial systems, developing new capabilities that help to yield competitive advantage. Covering both small to medium sized enterprises (SMEs) and globally orientated multinational enterprises (MNEs), this book is a valuable resource for those researching Asian business, or international business more generally, as well as innovation and technology management.

Details zur Ausgabe

• Verlag: Palgrave Macmillan
• Erscheinungsdatum: 2019
• Sprache: Englisch
• ISBN 10: 3030077136
• ISBN 13: 9783030077136
• Einband: Taschenbuch
• Anzahl der Seiten: 292
• Herausgeber: Kim Young-Chan, Chen Pi-Chi
• Kontakt zum Hersteller: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3,69115 Heidelberg, Germany; Heidelberg; 69115; Deutschland