Business Statistics for Competitive Advantage with Excel 2019 and JMP: Basics, Model Building, Simulation and Cases - Softcover

Fraser, Cynthia

 
9783030203733: Business Statistics for Competitive Advantage with Excel 2019 and JMP: Basics, Model Building, Simulation and Cases
Softcover
ISBN 10: 3030203735 ISBN 13: 9783030203733
Verlag: Springer, 2019

Inhaltsangabe

The revised Fifth Edition of this popular textbook is redesigned with Excel 2019 and the new inclusion of interactive, user-friendly JMP to encourage business students to develop competitive advantages for use in their future careers. Students learn to build models, produce statistics, and translate results into implications for decision makers.

The text features new and updated examples and assignments, and each chapter discusses a focal case from the business world which can be analyzed using the statistical strategies and software provided in the text. Paralleling recent interest in climate change and sustainability, new case studies concentrate on issues such as the impact of drought on business, automobile emissions, and sustainable package goods.

The book continues its coverage of inference, Monte Carlo simulation, contingency analysis, and linear and nonlinear regression. A new chapter is dedicated to conjoint analysis design and analysis, including complementary use of regression and JMP.​

For access to accompanying data sets, please email author Cynthia Fraser at cfg8q@virginia.edu.

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Über die Autorin bzw. den Autor

Cynthia Fraser received her Ph.D. in marketing and econometrics from The Wharton School, University of Pennsylvania, and is a member of the Marketing faculty at The McIntire School of Commerce, University of Virginia, where she teaches business statistics.  Her research has appeared in a number of journals, including Decision Science, Management Science, Journal of Marketing, Journal of Consumer Research, Psychology and Marketing, Journal of International Business Studies, and Journal of Applied Social Psychology.

Von der hinteren Coverseite

The revised Fifth Edition of this popular textbook is redesigned with Excel 2019 and the new inclusion of interactive, user-friendly JMP to encourage business students to develop competitive advantages for use in their future careers. Students learn to build models, produce statistics, and translate results into implications for decision makers.

The text features new and updated examples and assignments, and each chapter discusses a focal case from the business world which can be analyzed using the statistical strategies and software provided in the text. Paralleling recent interest in climate change and sustainability, new case studies concentrate on issues such as the impact of drought on business, automobile emissions, and sustainable package goods.

The book continues its coverage of inference, Monte Carlo simulation, contingency analysis, and linear and nonlinear regression. A new chapter is dedicated to conjoint analysis design and analysis, including complementaryuse of regression and JMP

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Verlag
Springer
Erscheinungsdatum
2019
Sprache
Englisch
ISBN 10 
3030203735
ISBN 13 
9783030203733
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
432
Kontakt zum Hersteller
ProductSafety@springernature.com
ProductSafety@springernature.com

Poststr. 9
Darmstadt
64293
Deutschland

Weitere beliebte Ausgaben desselben Titels

9783030203757: Business Statistics for Competitive Advantage with Excel 2019 and JMP: Basics, Model Building, Simulation and Cases

Vorgestellte Ausgabe

ISBN 10:  3030203751 ISBN 13:  9783030203757
Verlag: Springer, 2019
Softcover