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Body and Text: Cultural Transformations in New Media Environments (Issues in Literature and Culture) - Softcover

Buch 59 von 78: Second Language Learning and Teaching
 
9783030251918: Body and Text: Cultural Transformations in New Media Environments (Issues in Literature and Culture)
Softcover
ISBN 10: 3030251918 ISBN 13: 9783030251918
Verlag: Springer, 2020

Inhaltsangabe

This book presents a collection of academic essays that take a fresh look at content and body  transformation in the new media, highlighting how old hierarchies and canons of analysis must be revised. The movement of narratives and characterisations across forms, conventionally understood as adaptation, has commonly involved high-status classical forms (drama, epic, novel) being transformed into recorded and broadcast media (film, radio and television), or from the older recorded media to the newer ones. The advent of convergent digital platforms has further transformed hierarchies, and the formation of global conglomerates has created the commercial conditions for ever more lucrative exchanges between different media. Now source texts can move in any direction and take up any configuration, as emerging interacting fan bases drive innovation and new creative and commercial possibilities are deployed. Moreover, transformation may be not just a technology-driven creative practice and response, but at the very centre of the thematic worlds developed in those forms of story-telling which are currently popular: television series, video games, films and novels. The magic transformation of “your” money into “their” money is paralleled in contemporary media and culture by the centrality of transformation of one product to another as a media industry practice, as well as the transformation of bodies as a major theme both in the ensuing media products and in people’s identity practices in daily life.

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This book presents a collection of academic essays that take a fresh look at content and body transformation in the new media, highlighting how old hierarchies and canons of analysis must be revised. The movement of narratives and characterisations across forms, conventionally understood as adaptation, has commonly involved high-status classical forms (drama, epic, novel) being transformed into recorded and broadcast media (film, radio and television), or from the older recorded media to the newer ones. The advent of convergent digital platforms has further transformed hierarchies, and the formation of global conglomerates has created the commercial conditions for ever more lucrative exchanges between different media. Now source texts can move in any direction and take up any configuration, as emerging interacting fan bases drive innovation and new creative and commercial possibilities are deployed. Moreover, transformation may be not just a technology-driven creative practice and response, but at the very centre of the thematic worlds developed in those forms of story-telling which are currently popular: television series, video games, films and novels. The magic transformation of “your” money into “their” money is paralleled in contemporary media and culture by the centrality of transformation of one product to another as a media industry practice, as well as the transformation of bodies as a major theme both in the ensuing media products and in people’s identity practices in daily life.

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Verlag
Springer
Erscheinungsdatum
2020
Sprache
Englisch
ISBN 10 
3030251918
ISBN 13 
9783030251918
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
212
Herausgeber
Callahan David, Barker Anthony
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ISBN 10:  3030251888 ISBN 13:  9783030251888
Verlag: Springer, 2019
Hardcover