How We Use the Media: Strategies, Modes and Styles (Transforming Communications – Studies in Cross-Media Research) - Softcover

Softcover

ISBN 10: 3030413152 ISBN 13: 9783030413156

Verlag: Palgrave Macmillan, 2021

Inhaltsangabe

This volume considers strategies, modalities, and styles of media use and reception. Dynamic changes in media technology and infrastructure have spurred important changes in media use. Looking at these developments within the common conceptual framework of reception strategies, modes and styles of media use and reception, this volume is highly relevant against the background of the changing media environment. When it comes to media use and reception, communication research has mainly dealt with two much-cited questions: What do the media do with the people? What do the people do with the media? In comparison, the discipline has devoted less attention to how the media are used, the modalities, patterns or configurations of the actual practices of media use. The volume features original contributions, both empirical and theoretical, on the key concepts and approaches in the field, covering old and new media and different types of media content. Offering a comprehensive overview of existing research as well as promoting original findings and insights, the volume will be of interest to communication researchers, students, and scholars.

Über diesen Titel

Über die Autorin bzw. den Autor

Benjamin Krämer is Assistant Professor at the Department of Media and Communication at LMU Munich, Germany.

Felix Frey is Research Associate at the Institute of Communication and Media Studies at the University of Leipzig, Germany.

Von der hinteren Coverseite

This volume considers strategies, modalities, and styles of media use and reception. Dynamic changes in media technology and infrastructure have spurred important changes in media use. Looking at these developments within the common conceptual framework of reception strategies, modes and styles of media use and reception, this volume is highly relevant against the background of the changing media environment. When it comes to media use and reception, communication research has mainly dealt with two much-cited questions: What do the media do with the people? What do the people do with the media? In comparison, the discipline has devoted less attention to how the media are used, the modalities, patterns or configurations of the actual practices of media use. The volume features original contributions, both empirical and theoretical, on the key concepts and approaches in the field, covering old and new media and different types of media content. Offering a comprehensive overviewof existing research as well as promoting original findings and insights, the volume will be of interest to communication researchers, students, and scholars.

Details zur Ausgabe

• Verlag: Palgrave Macmillan
• Erscheinungsdatum: 2021
• Sprache: Englisch
• ISBN 10: 3030413152
• ISBN 13: 9783030413156
• Einband: Taschenbuch
• Auflage: 1
• Anzahl der Seiten: 244
• Herausgeber: Krämer Benjamin, Frey Felix
• Kontakt zum Hersteller: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3,69115 Heidelberg, Germany; Heidelberg; 69115; Deutschland