Advances in Digital Marketing and eCommerce: First International Conference, 2020 (Springer Proceedings in Business and Economics) - Softcover

 
9783030475949: Advances in Digital Marketing and eCommerce: First International Conference, 2020 (Springer Proceedings in Business and Economics)
Softcover
ISBN 10: 3030475948 ISBN 13: 9783030475949
Verlag: Springer, 2020

Inhaltsangabe

This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.

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Über die Autorin bzw. den Autor

Francisco J. Martínez-López is a Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain.


Steven D'Alessandro is an Associate Head of Research, School of Management and Marketing, University of Tasmania in Hobart, Australia.

Von der hinteren Coverseite

This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Springer
Erscheinungsdatum
2020
Sprache
Englisch
ISBN 10 
3030475948
ISBN 13 
9783030475949
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
232
Herausgeber
Martínez-López Francisco J., D'Alessandro Steven
Kontakt zum Hersteller
ProductSafety@springernature.com
ProductSafety@springernature.com

Poststr. 9
Darmstadt
64293
Deutschland

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9783030475963: Advances in Digital Marketing and eCommerce: First International Conference, 2020

Vorgestellte Ausgabe

ISBN 10:  3030475964 ISBN 13:  9783030475963
Verlag: Springer, 2020
Softcover