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Understanding and Profiting from Intellectual Property in International Business: Strategies Across Borders - Hardcover
Inhaltsangabe
This book covers cross-border strategies to understand and profit from intellectual property. It starts with a basic overview of IP before focusing specifically on international business contexts. The book then explores factors that affect IP-related business activities in different countries. Next, follows a discussion of the importance of managing IP valuation, people, and products, which leads into an examination of strategies for obtaining value from IP-related activities, including licensing. This edition updates the contents and adds new contemporary cases, such as internet-based crimes and trademarked sport brands. Readers will gain an understanding of the significance of IP to corporate success in the increasingly globalized world. With updated knowledge on deriving value from IP, this book will provide insights for practitioners to deal with cross-border issues of IP, and for scholars across disciplines to advance studies of cross-border issues and conflicts in IP.
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Über die Autorin bzw. den Autor
Deli Yang is Neidorff Family/Centene Corporation Endowed Professor of International Business (IB) at Trinity University, USA. Before embarking on her academic career, she also had professional experience in government policy and international business. Since the early 1990s, she has been researching IP from the IB angle, with a particular focus on patenting and branding, and business performance, including anti-piracy strategies and success. Yang also collaborates with multinationals and scholars across the world on projects related to IP businesses. She also served as a lead consultant for the World IP Organization of the United Nations, the highest authority in IP, on the project “Benchmarking global IP systems.”
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This book covers cross-border strategies to understand and profit from intellectual property. It starts with a basic overview of IP before focusing specifically on international business contexts. The book then explores factors that affect IP-related business activities in different countries. Next, follows a discussion of the importance of managing IP valuation, people, and products, which leads into an examination of strategies for obtaining value from IP-related activities, including licensing. This edition updates the contents and adds new contemporary cases, such as internet-based crimes and trademarked sport brands. Readers will gain an understanding of the significance of IP to corporate success in the increasingly globalized world. With updated knowledge on deriving value from IP, this book will provide insights for practitioners to deal with cross-border issues of IP, and for scholars across disciplines to advance studies of cross-border issues and conflicts in IP.
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Understanding and Profiting from Intellectual Property in International Business : Strategies Across Borders
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Understanding and Profiting from Intellectual Property in International Business (Hardcover)
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Springer Nature Switzerland AG, Cham, 2021
ISBN 10: 3030540332
ISBN 13: 9783030540333
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Hardcover. Zustand: new. Hardcover. This book covers cross-border strategies to understand and profit from intellectual property. It starts with a basic overview of IP before focusing specifically on international business contexts. The book then explores factors that affect IP-related business activities in different countries. Next, follows a discussion of the importance of managing IP valuation, people, and products, which leads into an examination of strategies for obtaining value from IP-related activities, including licensing. This edition updates the contents and adds new contemporary cases, such as internet-based crimes and trademarked sport brands. Readers will gain an understanding of the significance of IP to corporate success in the increasingly globalized world. With updated knowledge on deriving value from IP, this book will provide insights for practitioners to deal with cross-border issues of IP, and for scholars across disciplines to advance studies of cross-border issues and conflicts in IP. With updated knowledge on deriving value from IP, this book will provide insights for practitioners to deal with cross-border issues of IP, and for scholars across disciplines to advance studies of cross-border issues and conflicts in IP. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verkäufers 9783030540333
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Understanding and Profiting from Intellectual Property in International Business: Strategies Across Borders
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Understanding and Profiting from Intellectual Property in International Business : Strategies Across Borders
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Understanding and Profiting from Intellectual Property in International Business: Strategies Across Borders
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Understanding and Profiting from Intellectual Property in International Business : Strategies Across Borders
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Understanding and Profiting from Intellectual Property in International Business
Verlag:
Springer International Publishing Apr 2021, 2021
ISBN 10: 3030540332
ISBN 13: 9783030540333
Neu
Hardcover
Anbieter: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Deutschland
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Buch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book covers cross-border strategies to understand and profit from intellectual property. It starts with a basic overview of IP before focusing specifically on international business contexts. The book then explores factors that affect IP-related business activities in different countries. Next, follows a discussion of the importance of managing IP valuation, people, and products, which leads into an examination of strategies for obtaining value from IP-related activities, including licensing. This edition updates the contents and adds new contemporary cases, such as internet-based crimes and trademarked sport brands. Readers will gain an understanding of the significance of IP to corporate success in the increasingly globalized world. With updated knowledge on deriving value from IP, this book will provide insights for practitioners to deal with cross-border issues of IP, and for scholars across disciplines to advance studies ofcross-border issues and conflicts in IP. 352 pp. Englisch. Bestandsnummer des Verkäufers 9783030540333
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Understanding and Profiting from Intellectual Property in International Business
Verlag:
Springer International Publishing, 2021
ISBN 10: 3030540332
ISBN 13: 9783030540333
Neu
Hardcover
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Gebunden. Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Complements the mainstream studies of law and economics and provides a critical understanding of the significance of IP for business and practice in the global contexts for value generationUses cases that simplify the conceptual and theoretical un. Bestandsnummer des Verkäufers 458548515
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Understanding and Profiting from Intellectual Property in International Business: Strategies Across Borders
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