Business Research Methodology: Research Process and Methods (Classroom Companion: Business) - Hardcover

Aityan, Sergey K.

Hardcover

ISBN 10: 3030768562 ISBN 13: 9783030768560

Verlag: Springer, 2021

Inhaltsangabe

This book introduces students to major research processes and methods used in business research. The research process includes all steps in the research project beginning from the problem formulation, through research design, proposal, conducting the research, deriving conclusions, writing research report, and preparing and making presentation. The major research methods include risk assessment, statistics, sampling, hypothesis testing, surveys, and comparative analysis. It helps students develop solid knowledge and practical skills sufficient for conducting a research project from its initiation, through completion, and delivery. The author provides multiple examples as well as the questions and problems for self-testing and self-evaluation in each chapter. The book is structured to provide a smooth flow of understanding and learning the material along the learning curve and is concise enough to fit a one-semester course.

Über diesen Titel

Über die Autorin bzw. den Autor

Sergey K. Aityan is Professor of Economics, MIS, Computer Science and Director of the Multidisciplinary Research Center at Lincoln University (USA). 

Von der hinteren Coverseite

This book introduces students to major research processes and methods used in business research. The research process includes all steps in the research project beginning from the problem formulation, through research design, proposal, conducting the research, deriving conclusions, writing research report, and preparing and making presentation. The major research methods include risk assessment, statistics, sampling, hypothesis testing, surveys, and comparative analysis. It helps students develop solid knowledge and practical skills sufficient for conducting a research project from its initiation, through completion, and delivery. The author provides multiple examples as well as the questions and problems for self-testing and self-evaluation in each chapter. The book is structured to provide a smooth flow of understanding and learning the material along the learning curve and is concise enough to fit a one-semester course.

Details zur Ausgabe

• Verlag: Springer
• Erscheinungsdatum: 2021
• Sprache: Englisch
• ISBN 10: 3030768562
• ISBN 13: 9783030768560
• Einband: Gebundene Ausgabe
• Auflage: 1
• Anzahl der Seiten: 536
• Kontakt zum Hersteller: ProductSafety@springernature.com; ProductSafety@springernature.com; ; Poststr. 9; Darmstadt; 64293; Deutschland