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Digital Political Communication Strategies: Multidisciplinary Reflections (The Palgrave Macmillan Series in International Political Communication) - Softcover

Buch 16 von 16: The Palgrave Macmillan Series in International Political Communication
 
9783030815707: Digital Political Communication Strategies: Multidisciplinary Reflections (The Palgrave Macmillan Series in International Political Communication)
Softcover
ISBN 10: 3030815706 ISBN 13: 9783030815707
Verlag: Palgrave Macmillan, 2022

Inhaltsangabe

This book, with a foreword by Manuel Castells, explores the core strategies of digital political communication. It reviews the field’s evolution over the past 25 years and examines the coexistence of old and new actors (lobbyists, citizens, parliaments, political parties, media outlets, digital platforms, among others), as well as hybrid communication tactics. Topics covered include frames, fake news, filter bubbles, echo chambers, artificial intelligence, the significance of emotions, and engagement with citizens.

As we find ourselves in the fourth wave of digital communication, and in the wake of a pandemic which has shaken the foundations of political communication, an evaluation of these topics is essential to the reinvention of democracy. The book is geared towards students and researchers who wish to delve into the latest trends in digital communication, political communication actors and journalists. It further aims to prepare citizens to effectively deal with messaging that blurs the line between truth and falsehood with increasingly powerful strategies supported by artificial intelligence.

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Über die Autorin bzw. den Autor

Berta García-Orosa is a full professor at the University of Santiago de Compostela, Spain, and has studied communication and politics for more than 20 years.

Von der hinteren Coverseite

This book, with a foreword by Manuel Castells, explores the core strategies of digital political communication. It reviews the field’s evolution over the past 25 years and examines the coexistence of old and new actors (lobbyists, citizens, parliaments, political parties, media outlets, digital platforms, among others), as well as hybrid communication tactics. Topics covered include frames, fake news, filter bubbles, echo chambers, artificial intelligence, the significance of emotions, and engagement with citizens.

As we find ourselves in the fourth wave of digital communication, and in the wake of a pandemic which has shaken the foundations of political communication, an evaluation of these topics is essential to the reinvention of democracy. The book is geared towards students and researchers who wish to delve into the latest trends in digital communication, political communication actors and journalists. It further aims to prepare citizens to effectively deal with messaging that blurs the line between truth and falsehood with increasingly powerful strategies supported by artificial intelligence.

Berta García-Orosa is a full professor at the University of Santiago de Compostela, Spain, and has studied communication and politics for more than 20 years.

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Verlag
Palgrave Macmillan
Erscheinungsdatum
2022
Sprache
Englisch
ISBN 10 
3030815706
ISBN 13 
9783030815707
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
252
Herausgeber
García-Orosa Berta
Kontakt zum Hersteller
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