Business Advancement through Technology Volume I: Markets and Marketing in Transition - Softcover

 
9783031077708: Business Advancement through Technology Volume I: Markets and Marketing in Transition
Softcover
ISBN 10: 3031077709 ISBN 13: 9783031077708
Verlag: Palgrave Macmillan, 2022

Inhaltsangabe

This two-volume edited collection explores the impact of technology on business advancement. Technology is a multifaceted and multidimensional phenomenon, carrying opportunities and risks. Business advancement therefore, can no longer be considered without technological mediation. Volume I offers insights into technological improvements in the field of global marketing. Covering topics such as mobile banking, social media and neuromarketing tools, the book examines how technology diffusion drives, negates and facilitates change in marketing processes. Volume II, on the other hand, focuses on the implications of changing technology on work and employment. Taken together, the books move forward the study of organizations and technology and are ideal resources for students and researchers.

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Verlag
Palgrave Macmillan
Erscheinungsdatum
2022
Sprache
Englisch
ISBN 10 
3031077709
ISBN 13 
9783031077708
Einband
Taschenbuch
Kontakt zum Hersteller
Milestones
https://plaion.com/

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9783031077685: Business Advancement through Technology Volume I: Markets and Marketing in Transition (Palgrave Studies in Cross-disciplinary Business Research, In ... with EuroMed Academy of Business, Band 1)

Vorgestellte Ausgabe

ISBN 10:  3031077687 ISBN 13:  9783031077685
Verlag: Palgrave Macmillan, 2022
Hardcover