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Nostalgia Marketing: Rekindling the Past to Influence Consumer Choices - Softcover

Pichierri, Marco

 
9783031209154: Nostalgia Marketing: Rekindling the Past to Influence Consumer Choices
Softcover
ISBN 10: 303120915X ISBN 13: 9783031209154
Verlag: Palgrave Macmillan, 2023

Inhaltsangabe

The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and discusses four studies to show the possible effects of nostalgia in the context of sport marketing, charitable giving, sustainable consumption and sports tourism. The book is a valuable resource for scholars and those interested in discovering advancements in consumer research. In addition, it offers benefits to marketers and practitioners seeking to include nostalgic stimuli in their advertising communications.

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Verlag
Palgrave Macmillan
Erscheinungsdatum
2023
Sprache
Englisch
ISBN 10 
303120915X
ISBN 13 
9783031209154
Einband
Tapa blanda
Anzahl der Seiten
178
Kontakt zum Hersteller
Paradox Interactive
https://plaion.com/

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