Customer Behaviour in eCommerce: Case Studies from the Online Grocery Market - Softcover

Softcover

ISBN 10: 3031235754 ISBN 13: 9783031235757

Verlag: Springer, 2023

Inhaltsangabe

Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. Representing a vital distribution channel that reaches countless customers, sales from online shopping have long-since exceeded USD 1000 billion per year and are growing steadily. This book is intended for general readers and professionals interested in companies’ strategic orientation in connection with their online format and building and strengthening customer loyalty. In this regard, their business strategies are not considered in their full scope and complexity; instead, the book focuses more narrowly on the relationship between business strategy, buying behavior and customer loyalty.

Details zur Ausgabe

• Verlag: Springer
• Erscheinungsdatum: 2023
• Sprache: Englisch
• ISBN 10: 3031235754
• ISBN 13: 9783031235757
• Einband: Tapa blanda
• Anzahl der Seiten: 124
• Herausgeber: Starzyczná Halina, Zapletalová Šárka
• Kontakt zum Hersteller: ROXIO; https://www.also.com/ec/cms5/en_6000/6000/index.jsp; ; Friedrich-Karl-Str. 9; Hamburg; 22391; Deutschland