Intellectual Property Management: Interdisciplinary Knowledge for Business Decision-Making - Softcover

Irina Heim, Heim

 
9783031267444: Intellectual Property Management: Interdisciplinary Knowledge for Business Decision-Making
Softcover
ISBN 10: 3031267443 ISBN 13: 9783031267444
Verlag: Palgrave Macmillan, 2023

Inhaltsangabe

An understanding of intellectual property is an essential component of management and business strategy in many industries. It can be used to generate value and create competitive advantage and goes hand-in-hand with the study of technology innovation and international business. However, the literature on intellectual property has been dominated by writers with backgrounds in legal science and economics.

This book advocates an interdisciplinary view on intellectual property management for business and management students and professionals. It provides an outline of the field in terms that are tailored to management scholarship and with an emphasis on business decision making. It is intended for business school students of intellectual property management, innovation, strategic management and industry studies, as well as professionals in need of an accessible and business-minded approach to intellectual property management.


Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Palgrave Macmillan
Erscheinungsdatum
2023
Sprache
Englisch
ISBN 10 
3031267443
ISBN 13 
9783031267444
Einband
Taschenbuch
Anzahl der Seiten
128
Kontakt zum Hersteller
Milestones
https://plaion.com/

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Weitere beliebte Ausgaben desselben Titels

9783031267420: Intellectual Property Management: Interdisciplinary Knowledge for Business Decision-Making

Vorgestellte Ausgabe

ISBN 10:  3031267427 ISBN 13:  9783031267420
Verlag: Palgrave Macmillan, 2023
Hardcover