Communication Design and Branding: A Multidisciplinary Approach (Springer Series in Design and Innovation, 32, Band 32) - Softcover

Buch 31 von 52: Springer Series in Design and Innovation
 
9783031353871: Communication Design and Branding: A Multidisciplinary Approach (Springer Series in Design and Innovation, 32, Band 32)
Softcover
ISBN 10: 3031353870 ISBN 13: 9783031353871
Verlag: Springer, 2024

Inhaltsangabe

This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design.  By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry. 

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Von der hinteren Coverseite

This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design.  By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry. 


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Verlag
Springer
Erscheinungsdatum
2024
Sprache
Englisch
ISBN 10 
3031353870
ISBN 13 
9783031353871
Einband
Taschenbuch
Anzahl der Seiten
374
Herausgeber
Martins Nuno, Raposo Daniel
Kontakt zum Hersteller
ProductSafety@springernature.com
ProductSafety@springernature.com

Poststr. 9
Darmstadt
64293
Deutschland

Weitere beliebte Ausgaben desselben Titels

9783031353840: Communication Design and Branding: A Multidisciplinary Approach (Springer Series in Design and Innovation, 32, Band 32)

Vorgestellte Ausgabe

ISBN 10:  3031353846 ISBN 13:  9783031353840
Verlag: Springer, 2023
Hardcover