Inhaltsangabe
Sutnar's brilliant structural systems for clarifying otherwise dense industrial data placed him in the pantheon of Modernist pioneers and made him one of the visionaries of what is today called "information design." Visual Design in Action is a snapshot of Sutnar's American period (1939-1976), and includes graphics for Carr's Department Store, advertisements for the Vera Neumann Company, identity for Addo-X, and other stunningly contemporary works. He is best known for his total design concept for the Sweets Catalog Service and lesser known for introducing the parenthesis as a way to typographically distinguish the area code from the rest of a phone number.
Visual Design in Action is a testament to the historical relevance of Modernism and the philosophical resonance of Sutnar's focus on the functional beauty of total clarity. This reprint of Visual Design in Action (originally published in limited quantities in 1961) is as spot-on about the power of design and "design thinking" as it ever was.
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Über die Autorin bzw. den Autor
Charlotte y Peter Fiell son dos autoridades en historia, teoría y crítica del diseño y han escrito más de sesenta libros sobre la materia, muchos de los cuales se han convertido en éxitos de ventas. También han impartido conferencias y cursos como profesores invitados, han comisariado exposiciones y asesorado a fabricantes, museos, salas de subastas y grandes coleccionistas privados de todo el mundo. Los Fiell han escrito numerosos libros para TASCHEN, entre los que se incluyen 1000 Chairs, Diseño del siglo XX, El diseño industrial de la A a la Z, Scandinavian Design y Diseño del siglo XXI.
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Sutnar's brilliant structural systems for clarifying otherwise dense industrial data placed him in the pantheon of Modernist pioneers and made him one of the visionaries of what is today called "information design." Visual Design in Action is a snapshot of Sutnar's American period (1939-1976), and includes graphics for Carr's Department Store, advertisements for the Vera Neumann Company, identity for Addo-X, and other stunningly contemporary works. He is best known for his total design concept for the Sweets Catalog Service and lesser known for introducing the parenthesis as a way to typographically distinguish the area code from the rest of a phone number.
Visual Design in Action is a testament to the historical relevance of Modernism and the philosophical resonance of Sutnar's focus on the functional beauty of total clarity. This reprint of Visual Design in Action (originally published in limited quantities in 1961) is as spot-on about the power of design and "design thinking" as it ever was.
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Ladislav Sutnar
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Ladislav Sutnar (Hardcover)
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Lars Muller Publishers, Baden, 2015
ISBN 10: 3037784245
ISBN 13: 9783037784242
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Hardcover. Zustand: new. Hardcover. Ladislav Sutnar (9 November 1897 13 November 1976) was a graphic designer from the Czech Republic who was a pioneer of information design and information architecture. Although he is uncredited, his contributions to business organisation benefited society, which included creating a user-friendly telephone directory by implementing parenthetical area codes. He received design commissions from a variety of employers, including McGraw-Hill, IBM, and the United Nations. He also worked as art director for Sweet's Catalog Service for almost twenty years. Sutnar held many one-man exhibitions, and his work is on permanent display in MoMA. (Wikipedia) 'Visual Design in Action' is a snapshot from Sutnar's "American period" (1936-1976) and includes graphics for Carr's Department Store, Advertising for the Vera Neumann Company, the visual appearance of Addo-X and other amazing contemporary designs. Sutnar's best-known work is the redesign of the entire Sweets Catalogue Service as its art director. He is less well known for the introduction of the clip as a typographic solution for distinguishing the prefix from the rest of a phone number. 'Visual Design in Action' is a testimony to the historical relevance of modernism and a philosophical reverberation on Sutnar focus on the functional beauty of total clarity. In regard to the influence of design and "design thinking", this reprint of the 1961 first edition published in limited edition, is as relevant and to the point, as was the original 1961 publication. 378 illustrations Limited edition Homage to Ladislav Sutnar, the pioneer of information design and a reprint of his rare, significant work from 1961. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verkäufers 9783037784242
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Visual Design in Action: Principles, Purposes [Two Volume Set]
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Lars Mullers Publishers, Zurich, 2015
ISBN 10: 3037784245
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Zustand: Near Fine. Zustand des Schutzumschlags: Near Fine. [Zurich]: Lars Muller Publishers, 2015. Facsimile Reprint. Two volumes; quartos; first volume bound in cloth with black and white pictorial dust jacket, second volume bound in black printed card wrappers, housed together in clear plastic sleeve; illus. throughout, many in color. Very light wear and dust-soil, else a Very Good to Near Fine set. Bestandsnummer des Verkäufers 32970
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Ladislav Sutnar : Visual Design in Action
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Ladislav Sutnar: Visual Design in Action
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Ladislav Sutnar
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Hardback. Zustand: New. Sutnar's brilliant structural systems for clarifying otherwise dense industrial data placed him in the pantheon of Modernist pioneers and made him one of the visionaries of what is today called "information design." Visual Design in Action is a snapshot of Sutnar's American period (1939-1976), and includes graphics for Carr's Department Store, advertisements for the Vera Neumann Company, identity for Addo-X, and other stunningly contemporary works. He is best known for his total design concept for the Sweets Catalog Service and lesser known for introducing the parenthesis as a way to typographically distinguish the area code from the rest of a phone number. Visual Design in Action is a testament to the historical relevance of Modernism and the philosophical resonance of Sutnar's focus on the functional beauty of total clarity. This reprint of Visual Design in Action (originally published in limited quantities in 1961) is as spot-on about the power of design and "design thinking" as it ever was. Bestandsnummer des Verkäufers LU-9783037784242
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Ladislav Sutnar
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Hardback. Zustand: New. Sutnar's brilliant structural systems for clarifying otherwise dense industrial data placed him in the pantheon of Modernist pioneers and made him one of the visionaries of what is today called "information design." Visual Design in Action is a snapshot of Sutnar's American period (1939-1976), and includes graphics for Carr's Department Store, advertisements for the Vera Neumann Company, identity for Addo-X, and other stunningly contemporary works. He is best known for his total design concept for the Sweets Catalog Service and lesser known for introducing the parenthesis as a way to typographically distinguish the area code from the rest of a phone number. Visual Design in Action is a testament to the historical relevance of Modernism and the philosophical resonance of Sutnar's focus on the functional beauty of total clarity. This reprint of Visual Design in Action (originally published in limited quantities in 1961) is as spot-on about the power of design and "design thinking" as it ever was. Bestandsnummer des Verkäufers LU-9783037784242
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