Search Engine Optimization - Hardcover

 
9783039368181: Search Engine Optimization
Hardcover
ISBN 10: 3039368184 ISBN 13: 9783039368181
Verlag: MDPI AG, 2021

Inhaltsangabe

This Special Issue book focuses on the theory and practice of search engine optimization (SEO). It is intended for anyone who publishes content online and it includes five peer-reviewed papers from various researchers. More specifically, the book includes theoretical and case study contributions which review and synthesize important aspects, including, but not limited to, the following themes: theory of SEO, different types of SEO, SEO criteria evaluation, search engine algorithms, social media and SEO, and SEO applications in various industries, as well as SEO on media websites. The book aims to give a better understanding of the importance of SEO in the current state of the Internet and online information search. Even though SEO is widely used by marketing practitioners, there is a relatively small amount of academic research that systematically attempts to capture this phenomenon and its impact across different industries. Thus, this collection of studies offers useful insights, as well as a valuable resource that intends to open the door for future SEO-related research.

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Verlag
MDPI AG
Erscheinungsdatum
2021
Sprache
Englisch
ISBN 10 
3039368184
ISBN 13 
9783039368181
Einband
Gebundene Ausgabe
Anzahl der Seiten
102
Herausgeber
Veglis Andreas, Giomelakis Dimitrios
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

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Hamburg
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Deutschland