Big Data: A Road Map for Successful Digital Marketing - Hardcover

 
9783110738414: Big Data: A Road Map for Successful Digital Marketing
Hardcover
ISBN 10: 3110738414 ISBN 13: 9783110738414
Verlag: De Gruyter, 2022

Inhaltsangabe

Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value. This is the power of big data for digital marketing. Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, mobile marketing, search engine optimization and customer relationship management. As the marketing world moves into a data-focused future, the success of marketing efforts will be wholly based on attention to detail in data analysis and effectively acting on insights in order to implement changes that will deliver improved results. This book will help professionals succeed in their digital marketing efforts as well as provide food for thought for students and researchers in the fields of digital marketing, customer behavior and big data analytics.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Amandeep Singh,Chitkara University; Rohit Bansal, Vaish College of Engineering; Sandhir Sharma

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
De Gruyter
Erscheinungsdatum
2022
Sprache
Englisch
ISBN 10 
3110738414
ISBN 13 
9783110738414
Einband
Tapa dura
Anzahl der Seiten
256
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar