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Food in the Internet Age (SpringerBriefs in Food, Health, and Nutrition) - Softcover

Buch 17 von 43: SpringerBriefs in Food, Health, and Nutrition

Aspray, William; Royer, George; Ocepek, Melissa G.

 
9783319015972: Food in the Internet Age (SpringerBriefs in Food, Health, and Nutrition)
Softcover
ISBN 10: 3319015974 ISBN 13: 9783319015972
Verlag: Springer, 2013

Inhaltsangabe

This book examines food in the United States in the age of the Internet. One major theme running through the book is business opportunities and failures, as well as the harms to consumers and traditional brick-and-mortar companies that occurred as entrepreneurs tried to take advantage of the Internet to create online companies related to food. The other major theme is the concept of trust online and different models used by different companies to make their web presence seem trustworthy. The book describes a number of major food companies, including AllRecipes, Betty Crocker, Cook's Illustrated, Epicurious, Groupon, OpenTable, and Yelp. The book draws on business history, food studies, and information studies for its approach.​

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Verlag
Springer
Erscheinungsdatum
2013
Sprache
Englisch
ISBN 10 
3319015974
ISBN 13 
9783319015972
Einband
Taschenbuch
Anzahl der Seiten
96
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