Uniform Across-the-Board Promotions (Contributions to Management Science) - Hardcover

Buch 73 von 214: Contributions to Management Science

Jauch, Marc-Oliver

 
9783319071145: Uniform Across-the-Board Promotions (Contributions to Management Science)
Hardcover
ISBN 10: 3319071149 ISBN 13: 9783319071145
Verlag: Springer, 2014

Inhaltsangabe

Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. This latest form of promotion has gained massive popularity among retailers and consumers in recent times. This book analyses their impact on short- and long-term retailer performance and consumer shopping behaviour by applying state-of-the art marketing research methods. Furthermore this book provides guidance for retail and marketing managers on how to best profit from UABPs, to increase sales and profits while balancing the risks associated with this type of promotion.

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Über die Autorin bzw. den Autor

Dr. Marc-Oliver Jauch works as an investment professional for the global private equity fund, Apax Partners, in their London and Munich office, mostly focusing on European services and retail investments. Prior to joining Apax Partners, Oliver was a project leader with the Boston Consulting Group and gained experience with Goldman Sachs, McKinsey and Co and Robert Bosch France before that.

Oliver has a PhD (Dr. rer.pol) in economics and managerial science (summa cum laude) holds an MBA from ESSEC Business School in Paris and a MA (Dipl.-Kfm) in Finance & Economics from the University of Mannheim (highest distinction).

Oliver has successfully invested in and co-founded several start-ups and supports the charity foundation Joblinge on whose board he sits.

Von der hinteren Coverseite

?Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. This latest form of promotion has gained massive popularity among retailers and consumers in recent times. This book analyses their impact on short- and long-term retailer performance and consumer shopping behaviour by applying state-of-the art marketing research methods. Furthermore this book provides guidance for retail and marketing managers on how to best profit from UABPs, to increase sales and profits while balancing the risks associated with this type of promotion.

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Verlag
Springer
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
3319071149
ISBN 13 
9783319071145
Einband
Tapa dura
Anzahl der Seiten
122
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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