UX Redefined: Winning and Keeping Customers with Enhanced Usability and User Experience (Management for Professionals) - Hardcover

Buch 89 von 339: Management for Professionals

Robier, Johannes

 
9783319210612: UX Redefined: Winning and Keeping Customers with Enhanced Usability and User Experience (Management for Professionals)
Hardcover
ISBN 10: 3319210610 ISBN 13: 9783319210612
Verlag: Springer, 2015

Inhaltsangabe

Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider, consequently building a sense of trust which is decisive towards their user experience through to customer experience. This book helps companies understand how to structurally develop, communicate, and promote reasons for customers to buy products and services, starting from the psychological basis of communicating information and moving on to methodical applications. It is based on a psychological perspective in understanding the customers’ reasons to believe in product or service offerings; promotes a way towards simplicity of business anchoring on emotion and experience; helps learn the tactics of systematic persuasion.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Johannes Robier is the founder and CEO of youspi Consulting, which focuses specially on UX competencies and offers knowledge products such as the NI Model™, Usability Mapping™, and UX Toolbox™. Johannes also lectures worldwide on usability, user experience, and innovation. He organizes the World Usability Congress, which is held every year in Graz, Austria. A pioneer and an idealist, Johannes Robier is a leading expert in his field.

Von der hinteren Coverseite

Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider, consequently building a sense of trust which is decisive towards their user experience through to customer experience. This book helps companies understand how to structurally develop, communicate, and promote reasons for customers to buy products and services, starting from the psychological basis of communicating information and moving on to methodical applications. It is based on a psychological perspective in understanding the customers reasons to believe in product or service offerings; promotes a way towards simplicity of business anchoring on emotion and experience; helps learn the tactics of systematic persuasion.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Springer
Erscheinungsdatum
2015
Sprache
Englisch
ISBN 10 
3319210610
ISBN 13 
9783319210612
Einband
Tapa dura
Auflage
1
Anzahl der Seiten
132
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
CMN Printpool Inh. Mathis Neumann
https://www.also.com/ec/cms5/en_6000/6000/index.jsp

Friedrich-Karl-Str. 9
Hamburg
Deutschland

Weitere beliebte Ausgaben desselben Titels

9783319370569: UX Redefined: Winning and Keeping Customers with Enhanced Usability and User Experience (Management for Professionals)

Vorgestellte Ausgabe

ISBN 10:  3319370561 ISBN 13:  9783319370569
Verlag: Springer, 2016
Softcover