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Analyzing Political Communication with Digital Trace Data: The Role of Twitter Messages in Social Science Research (Contributions to Political Science) - Softcover

Buch 5 von 55: Contributions to Political Science

Jungherr, Andreas

 
9783319368740: Analyzing Political Communication with Digital Trace Data: The Role of Twitter Messages in Social Science Research (Contributions to Political Science)
Softcover
ISBN 10: 3319368745 ISBN 13: 9783319368740
Verlag: Springer, 2016

Inhaltsangabe

This book offers a framework for the analysis of political communication in election campaigns based on digital trace data that documents political behavior, interests and opinions. The author investigates the data-generating processes leading users to interact with digital services in politically relevant contexts. These interactions produce digital traces, which in turn can be analyzed to draw inferences on political events or the phenomena that give rise to them. Various factors mediate the image of political reality emerging from digital trace data, such as the users of digital services’ political interests, attitudes or attention to politics. In order to arrive at valid inferences about the political reality on the basis of digital trace data, these mediating factors have to be accounted for. The author presents this interpretative framework in a detailed analysis of Twitter messages referring to politics in the context of the 2009 federal elections in Germany. This book will appeal to scholars interested in the field of political communication, as well as practitioners active in the political arena.

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Über die Autorin bzw. den Autor

Andreas Jungherr is a research fellow at the Chair of Political Psychology at the University of Mannheim, Germany. His research focuses on the use of digital trace data in the social sciences and the effects of the Internet on political communication and electoral campaigns. His research has been published in Journal of Communication, Internet Research and Social Science Computer Review.

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This book offers a framework for the analysis of political communication in election campaigns based on digital trace data that documents political behavior, interests and opinions. The author investigates the data-generating processes leading users to interact with digital services in politically relevant contexts. These interactions produce digital traces, which in turn can be analyzed to draw inferences on political events or the phenomena that give rise to them. Various factors mediate the image of political reality emerging from digital trace data, such as the users of digital services’ political interests, attitudes, or attention to politics. In order to arrive at valid inferences about the political reality on the basis of digital trace data, these mediating factors have to be accounted for. The author presents this interpretative framework in a detailed analysis of Twitter messages referring to politics in the context of the 2009 federal elections in Germany. This book will appeal to scholars interested in the field of political communication, as well as practitioners active in the political arena.

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Verlag
Springer
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
3319368745
ISBN 13 
9783319368740
Einband
Taschenbuch
Anzahl der Seiten
244
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