The Reputable Firm: How Digitalization of Communication Is Revolutionizing Reputation Management (Management for Professionals) - Softcover

Buch 93 von 339: Management for Professionals

Aula, Pekka; Heinonen, Jouni

 
9783319372648: The Reputable Firm: How Digitalization of Communication Is Revolutionizing Reputation Management (Management for Professionals)
Softcover
ISBN 10: 3319372645 ISBN 13: 9783319372648
Verlag: Springer, 2016

Inhaltsangabe

This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company’s permit to do business, its raison d’être and a guarantor of trust.

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Über die Autorin bzw. den Autor

Pekka Aula is a professor in Communication at the University of Helsinki, Finland. He received his M.A. (1993) and doctorate (1999) in organizational communication from Helsinki University. Aula has conducted research and published in reputation, organizational communication, online communications, and complexity and chaos theories related to different organizational aspects. Aula has published and edited several award winning books as well as published articles in edited volumes and journals such as Journal of Business Venturing, Public Relations Review, and Journal of Organizational Change.

Jouni Heinonen is one of the leading reputation management consultants in Europe. He has worked with international and local clients as a reputation and communication strategist for the last 15 years. Currently Jouni is Pohjoisranta Burson-Marsteller’s CEO and member of the EMEA Leadership team. He is the author of three books about reputation management. Jouni has a Masters’ degree from the University of Helsinki, Faculty of Social Sciences, majoring in communications.

Von der hinteren Coverseite

This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution, and clearly demonstrate how a good reputation can be a company’s permit to do business, its raison d’être, and a guarantor of trust.

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Verlag
Springer
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
3319372645
ISBN 13 
9783319372648
Einband
Taschenbuch
Anzahl der Seiten
228
Kontakt zum Hersteller
ProductSafety@springernature.com
ProductSafety@springernature.com

Poststr. 9
Darmstadt
64293
Deutschland

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Vorgestellte Ausgabe

ISBN 10:  3319220071 ISBN 13:  9783319220079
Verlag: Springer, 2015
Hardcover