Handbook of Integrated CSR Communication - Softcover
Buch 46 von 99: CSR, Sustainability, Ethics & Governance
Inhaltsangabe
The Concept of Integrated CSR Communication - Introduction and Definition.- Part I: Theroretical Foundations of Integrated CSR Communication.- Part II: Managerial Aspects of Integrated CSR Communication.- Part III: Integrated CSR Communication and New Media.- Part IV: Intercultural Integrated CSR Communication.- Part V: Special Topics of Intercultural Integrated CSR Communication.- Research Outlook an Conclusion.
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