Escalation of Commitment in Internationalization Processes: The Role of Bounded Rationality in the Uppsala Model (MIR Series in International Business) - Hardcover

Röber, Björn

 
9783319691015: Escalation of Commitment in Internationalization Processes: The Role of Bounded Rationality in the Uppsala Model (MIR Series in International Business)

Inhaltsangabe

This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research. Corporate internationalization processes have been a subject of scientific debate for several decades. However, it is questionable whether behavioral research insights are sufficiently acknowledged in this academic discipline. Against this backdrop, the author critically assesses the behavioral assumptions of the Uppsala Model, which is commonly considered to be the pivotal approach in internationalization process research.

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Über die Autorin bzw. den Autor

Björn Röber received his doctorate from the University of Stuttgart, Germany, where he is a research associate at the Chair of International and Strategic Management. His research interests include questions around the internationalization processes of firms, as well as matters concerning institutions and bounded rationality in a multinational context.

Von der hinteren Coverseite

This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research. Corporate internationalization processes have been a subject of scientific debate for several decades. However, it is questionable whether behavioral research insights are sufficiently acknowledged in this academic discipline. Against this backdrop, the author critically assesses the behavioral assumptions of the Uppsala Model, which is commonly considered to be the pivotal approach in internationalization process research.

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Weitere beliebte Ausgaben desselben Titels

9783319887142: Escalation of Commitment in Internationalization Processes: The Role of Bounded Rationality in the Uppsala Model (MIR Series in International Business)

Vorgestellte Ausgabe

ISBN 10:  3319887149 ISBN 13:  9783319887142
Verlag: Springer, 2018
Softcover