Railway Photographic Advertising in Britain, 1900-1939 (Palgrave Studies in the History of the Media) - Hardcover

Medcalf, Alexander

Hardcover

ISBN 10: 3319708562 ISBN 13: 9783319708560

Verlag: Palgrave Macmillan, 2018

Inhaltsangabe

<DIV>THIS BOOK EXPLORES THE PHENOMENAL RESOURCES DEDICATED TO UNDERSTANDING AND ENCOURAGING PASSENGERS TO CONSUME TRAVEL FROM 1900 TO 1939, ANALYSING HOW PLACE AND TRAVEL WERE PRESENTED FOR SALE. USING THE GREAT WESTERN RAILWAY AS A CHIEF CASE STUDY, AS WELL AS A RANGE OF ITS COMPETITORS BOTH ON AND OFF THE RAILS, ALEXANDER MEDCALF UNRAVELS THE COMPLEX AND EVER-CHANGING PROCESSES BEHIND CORPORATE SALES COMMUNICATIONS. THIS VOLUME ANALYSES EXACTLY HOW THE COMPANY PICTURED PASSENGERS IN THE COUNTRYSIDE, AT THE SEASIDE, IN THE URBAN LANDSCAPE AND IN THE COMPANY’S VEHICLES. THIS THEMATIC APPROACH BRINGS TRANSPORT AND BUSINESS HISTORY THOROUGHLY IN LINE WITH TOURISM AND LEISURE HISTORY AS WELL AS STUDIES IN VISUAL CULTURE.<BR/></DIV>

Über diesen Titel

Reseña del editor

This book explores the phenomenal resources dedicated to understanding and encouraging passengers to consume travel from 1900 to 1939, analysing how place and travel were presented for sale. Using the Great Western Railway as a chief case study, as well as a range of its competitors both on and off the rails, Alexander Medcalf unravels the complex and ever-changing processes behind corporate sales communications. This volume analyses exactly how the company pictured passengers in the countryside, at the seaside, in the urban landscape and in the company’s vehicles. This thematic approach brings transport and business history thoroughly in line with tourism and leisure history as well as studies in visual culture.

Biografía del autor

Alexander Medcalf is Research Fellow for the Department of History at the University of York, UK.

Über diese Auflage

• Verlag: Palgrave Macmillan
• Erscheinungsdatum: 2018
• ISBN 10: 3319708562
• ISBN 13: 9783319708560
• Einband: Tapa dura
• Auflage: 1
• Anzahl der Seiten: 250