The Drivers of Wearable Device Usage: Practice and Perspectives: 0 (Progress in IS) - Softcover

 
9783319807935: The Drivers of Wearable Device Usage: Practice and Perspectives: 0 (Progress in IS)

Inhaltsangabe

Thisbook collects multiple research articles studying the factors influencing wearabledevice usage. Based on multiple empirical studies, which research differentkinds of wearable devices such as smartwatches, activity trackers, andsmartglasses, potential drivers of wearable device usage are identified andevaluated. Overall, the book provides novel and important insights for bothpractitioners and academics, highlights their various practical implicationsfor the development and marketing of wearable devices and offers outlooks onfurther research directions.

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Über die Autorin bzw. den Autor

Claus-Peter H. Ernst is a professor of information systems and business administration in Frankfurt am Main. He obtained his PhD in business administration at Johannes Gutenberg University Mainz, Germany under the supervision of Prof. Dr. Franz Rothlauf.

Von der hinteren Coverseite

This book collects multiple research articles studying the factors influencing wearable device usage. Based on multiple empirical studies, which research different kinds of wearable devices such as smartwatches, activity trackers, and smartglasses, potential drivers of wearable device usage are identified and evaluated. Overall, the book provides novel and important insights for both practitioners and academics, highlights their various practical implications for the development and marketing of wearable devices and offers outlooks on further research directions.

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Weitere beliebte Ausgaben desselben Titels

9783319303741: The Drivers of Wearable Device Usage: Practice and Perspectives: 0 (Progress in IS)

Vorgestellte Ausgabe

ISBN 10:  3319303740 ISBN 13:  9783319303741
Verlag: Springer, 2016
Hardcover