Innovative Research Methodologies in Management: Volume I: Philosophy, Measurement and Modelling - Softcover

Softcover

ISBN 10: 3319877828 ISBN 13: 9783319877822

Verlag: Palgrave Macmillan, 2018

Inhaltsangabe

Responds to the increasing challenge of conducting research in online environments with new technologies

Includes cutting-edge methodologies including virtual reality simulation, neurophilosophy, interactive scenarios, psychophysics and memetic algorithms

Offers insightful contributions from a range of skilled authors with diverse backgrounds across Europe and the USA

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Über die Autorin bzw. den Autor

Luiz Moutinho is Professor of BioMarketing and Futures Research at the DCU Business School, Dublin City University, Ireland. Previously, he was appointed to the Foundation Chair of Marketing at the Adam Smith Business School, University of Glasgow, Scotland. Having been a Full Professor for 28 years, Luiz has held posts in the UK at the University of Wales, Cardiff, and in the USA at Cleveland State University, Northern Arizona University and California State University.  Luiz is the Founding Editor-in-Chief of the Journal of Modelling in Management (JM2) and has another four Associate

Editorships, as well as being on the Editorial Boards of 45 international academic journals. 

Mladen Sokele is Senior Expert for project management, planning and operational excellence at Croatian Telecom Inc., Zagreb, Croatia. He previously studied in the Faculty of Electrical Engineering and Computing (FER) at the University of Zagreb, Croatia and completed the General Management Program at the IEDC – Bled School of Management, Slovenia.

Von der hinteren Coverseite

A seminal collection of research methodology themes, this two-volume work provides a set of key scholarly developments related to robustness, allowing scholars to advance their knowledge of research methods used outside of their own immediate fields. With a focus on emerging methodologies within management, key areas of importance are dissected with chapters covering statistical modelling, new measurements, digital research, biometrics and neuroscience, the philosophy of research, computer modelling approaches and new mathematical theories, among others. A genuinely pioneering contribution to the advancement of research methods in business studies, Innovative Research Methodologies in Management presents an analytical and engaging discussion on each topic. By introducing new research agendas it aims to pave the way for increased application of innovative techniques, allow

ing the exploration of future research perspectives. Volume I covers a range of research methodologies within the realms of philosophy, measurement and modelling, and focusses on meta-modern mixed methods such as neurophilosophy, diagnostic measurement, and emotivity and ephemera research.

Details zur Ausgabe

• Verlag: Palgrave Macmillan
• Erscheinungsdatum: 2018
• Sprache: Englisch
• ISBN 10: 3319877828
• ISBN 13: 9783319877822
• Einband: Taschenbuch
• Anzahl der Seiten: 316
• Herausgeber: Moutinho Luiz, Sokele Mladen
• Kontakt zum Hersteller: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3,69115 Heidelberg, Germany; Heidelberg; 69115; Deutschland